esg switchableTM – the new generation

privacy glass windows

ESG SwitchableTM – The New Generation represents a refined approach to modern privacy glass windows, combining advanced performance with clarity, durability, and responsible manufacturing. Designed for environments where control, aesthetics, and reliability matter, this new generation delivers instant privacy without compromising on light, space, or visual quality, making it suitable for demanding architectural and technical applications.

The New Generation Standard product offers dependable privacy at the flick of a switch while maintaining a high-quality glass finish. Engineered for consistent performance, it is rigorously tested to meet strict quality standards and is manufactured using sustainable processes that reduce environmental impact. The result is a reliable solution for projects that require privacy glass windows to perform flawlessly in everyday use.

The New Generation Super option builds on this foundation by offering enhanced optical clarity. Reduced haze and improved transparency when viewed at an angle make it an excellent choice for areas where visual precision is essential. This product is particularly well suited to premium commercial interiors and hospitality environments where clear sightlines and a refined finish are non-negotiable.

For projects that demand the highest level of visual performance, the New Generation Crystal product delivers exceptional clarity with minimal haze, matching the Super option while operating in reverse. The glass remains clear when off and becomes opaque when activated, offering a different approach to privacy glass windows that supports innovative design concepts and specialist requirements.

All New Generation products are ideal for commercial buildings, hotels, high-end residential spaces, showers and wet rooms, as well as medical and security applications. Each solution is engineered to balance privacy, clarity, and long-term reliability.

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intelligent solutions

Privacy glass windows from the New Generation range are designed to meet the growing demand for intelligent glazing that delivers clarity and privacy exactly when required. Built around advanced glass technology, the product allows spaces to remain open, bright, and visually impressive while still providing instant discretion when privacy becomes essential. The balance between transparency and opacity has been carefully refined to ensure the glass performs consistently in real-world environments where lighting conditions, angles, and usage can change throughout the day.

Perfect clarity when needed and perfect privacy when needed sit at the heart of the New Generation product. In its clear state, the glass supports natural light, visual connection, and modern architectural design without compromise. When privacy is required, the glass transitions to an opaque state that effectively screens views, creating confidence and comfort for occupants. Privacy glass windows offer a seamless way to manage visibility without relying on blinds, curtains, or secondary fittings that can interrupt design intent or reduce usable space.

privacy glass windows manufactured in the UK

Manufactured in the UK by an established industry leader, the New Generation product reflects ESG’s commitment to quality, performance, and reliability. UK manufacturing allows for close control over production standards, testing processes, and ongoing innovation. Every panel is produced to exacting specifications, ensuring long-term durability and dependable operation across a wide range of applications, from commercial and hospitality environments to residential, medical, and secure settings.

Extensive experience in privacy glass has positioned ESG as a trusted authority in the sector. Years of development, testing, and real-world installation have created a deep understanding of how privacy glass windows behave in different environments and usage scenarios. That knowledge translates into products that perform as expected, integrate smoothly into glazing systems, and continue to deliver over time. Few companies can match the breadth of experience and technical expertise that ESG brings to privacy glass projects of all sizes.

sustainability & customer experience

Sustainability is a core focus throughout the New Generation product lifecycle. Responsible material sourcing, efficient manufacturing processes, and long-lasting performance all contribute to reducing environmental impact. Privacy glass windows support sustainable building design by reducing the need for mechanical shading systems and supporting flexible use of space without additional materials. ESG continues to invest in practices that minimise waste, improve efficiency, and align with modern sustainability expectations.

Customer service remains a defining strength of ESG. Support does not end at product selection, and questions are always welcomed at any stage of a project. Clear guidance, technical insight, and responsive communication help ensure that privacy glass windows are specified, installed, and used with confidence. A knowledgeable team is always available to provide advice, explain performance characteristics, and help clients achieve the best possible outcome from the New Generation product.